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What’s the Difference Between Influencer Marketing in Latin America and Southeast Asia, Both Emerging Markets?
As more Chinese brands expand globally, Latin America and Southeast Asia have become two key “traffic hotspots.” Both regions share...
light marketing
Jun 22, 20253 min read
How Chinese Brands Can Crack The Philippines Market Through KOL Marketing
When Chinese brands explore Southeast Asia, markets like Indonesia, Thailand, and Vietnam often take center stage. But the Philippines—an...
light marketing
Jun 21, 20253 min read
【Budol】 菲律宾版本的种草，到底是什么？
在菲律宾，“Budol” 文化风靡社交媒体，成为网民日常讨论的热门话题。这一现象不仅影响了消费者的购物习惯，也深刻改变了品牌的营销方式。那么，究竟什么是“Budol”文化？它为何如此受欢迎？又有哪些地方与中国的消费文化类似？ 什么是“Budol”文化？ “Budol”...
light marketing
May 30, 20253 min read
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